Seattle, Wash., Jan. 21, 2015 — Beth Bodensteiner has been promoted to senior vice president, revenue management for Holland America Line. In this capacity, Bodensteiner will lead the development and execution of all revenue management programs and initiatives that support Holland America Line’s revenue goals.
She will report directly to Orlando Ashford, president of Holland America Line.
“Since joining the company more than a decade ago Beth has consistently demonstrated a level of professionalism and expertise that have been instrumental in the company’s planning and decision making,” said Ashford. “This promotion recognizes not only her vast contributions, but also the great dedication and leadership she has shown in our efforts to achieve financial goals.”
Bodensteiner previously was Holland America Line’s vice president of revenue management and product marketing. Prior to that she was director, cruise marketing for voyages, as well as director, cruise marketing for Caribbean and North America.
Before joining Holland America Line in 2003 in the marketing department, Bodensteiner worked as a program manager with Zebra Hill Marketing in Bellevue, Wash. She holds a bachelor of arts in English from the University of Washington.
For more information on Holland America Line’s cruises and Alaska Land+Sea Journeys, consult a professional travel seller, call 1-877-SAIL-HAL (1-877-724-5425) or visit www.hollandamerica.com.
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About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line’s fleet of 15 ships offers more than 500 cruises to 415 ports in 98 countries, territories or dependencies. One- to 110-day itineraries visit all seven continents and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; four annual Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. The line currently has a new ship on order from Fincantieri shipyard for delivery in February 2016.
Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $500 million, that showcase the Culinary Arts Center presented by Food & Wine magazine — a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes — Explorations Café powered by The New York Times, Digital Workshop powered by Windows, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner’s Dream Beds.
World’s Leading Cruise Lines
Holland America Line is a proud member of World’s Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Cunard Line, Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world’s most desirable destinations. Visit us at www.worldsleadingcruiselines.com.
SOURCE: Holland America Line